MARKETER // ENTREPRENEUR // ANGEL INVESTOR // STANFORD MBA // FUN!
Thanks for saying hi. I am Co-Founder and CEO of Morrow Lane, a full-service marketing group focused on results driven, cross-platform, marketing strategies that drive revenue and brand awareness for high-growth companies. We do awesome work for great companies and I am super lucky to have a fantastic, dedicated team who are passionate about leveraging the latest technologies in online marketing!
I am also Co-Founder of the fashion and lifestyle brand Morrow Sloan with my sister, Kelly Sloan Eident. It is a collection of handmade and carefully curated jewelry and products with a portion of proceeds going to help female entrepreneurs around the world.
I am passionate about helping businesses grow and figuring out how to use technology to create disruptive products and solutions that solve unmet needs and make people happy. I love entrepreneurship, connecting people, laughing, tennis, skiing, wine, a challenge, witty banter, and a challenge.
I grew up in Connecticut and Abu Dhabi and moved back to New York after 5 years in SF/ Silicon Valley getting my MBA at Stanford and then starting my first entrepreneurial venture. I now live in Princeton, NJ but commute to our office in NYC (well, I must admit I love working from home and DIY designing our new home with my husband and playing with our King Charles Cavalier, Duckie).
Prior to Morrow Lane, I led marketing at 2 VC backed start-ups and ran the marketing/ restructuring post-buyout of XOJET, a private jet portfolio company of TPG. I received my MBA from Stanford and spent a lot of time there at the d. School, working on bridging the gap between design and business. I also worked for the High-Tech Division of the Abu Dhabi government as well as the Investment Management firm, Cambridge Associates.
I Co-Founded Vixely,, a digital media company born out of a frustration over the lack of quality content for women in a voice that resonates and that is designed to fit our digital lives. I am very passionate about helping female entrepreneurs and serve as an Advisor and Startup Mentor to Barnard's Athena Center for Female Entrepreneurs. In this role I have had the opportunity to coach high-school girls in how to start their own company, led by the Girl Scouts.
I have been building websites since my early teens with some formal engineering education but mostly thanks to W3Schools. I also serve on the advisory committee of KnowledgeBeat, the Mayflower Foundation and the Exploratorium as well as several start-ups. Brene Brown's "Power of Vulnerability" Ted Talk has been a huge inspiration in my life.
Check out my resources for start-ups tab that I hope can be helpful to other entrepreneurs. From going through the start-up process myself and having the awesome opportunity to use the resources of the Stanford GSB Center for Entrepreneurship (CES) I have come across a lot of useful information (that I wish I had from the get-go!) that I hope can be valuable to others. You can also find me on Facebook, Twitter, LinkedIn, Tumblr and Pinterest.
Thanks for stoping by!